Branding for a sustainable mental health platform for men. HERO is a platform for Men who have identified a mental challenge in their current state of being and are actively looking for tailored solutions, tools and resources to help support them as they navigate their current space and move into a healthier positive mental state. Their view on the current avenues that are available for men in Australia for mental health support is that it is a challenging, confronting and confusing space with limited to zero focus on providing a tailored pathway to overcoming their mental health challenges.

The brand’s creative concept is inspired by the idea of ‘untangling’ and aims to help the user by understanding the obstacles and create a clear non-confronting, understanding and supportive avenue to seek support and help others experiencing similar challenges with their mental health. Their goal is to be the go-to platform for men in Australia to seek support and take action towards having a happy, positive and sustainable mental health.